[Insight] Ads should be useful for both users and advertisers_ 2. Tiktok

1. Great content to deliver the message

As I mentioned in my previous post(click), Video is one of the most effective ways to deliver the key message of the brands Also, it is creative and interesting for the users to accept the message. If it is text or just an image, it will never deliver the message in the video content. 

 

2. Link to the page Directly

 In order ensure its audiences knew the Tattoo Brow Ink Pen was finally available, the brand decided to run a series of auction In-Feed Ads. The audiences can click the ads and shop the e-commerce page like Lazada and Shopee. 

Most of Ads platform like Google, Facebook,and kakao have this function. It is convenient and fast for the users to purchase the products. The Case of Maybelline below is a good example. 

TikTok For Business Case Study: Maybelline

 

3. Users are enjoying the content

On TikTok platform, users are not only just watching the ads, but also joining the content. 

TikTok has a great system that anyone can make a short video so fast. That's why hundreds of brands can affect viral 

effectiveness on TikTok. It is good for advertisers to promote their products, and also great for the TikTok users to watch new content and express themselves. Tiktok is so creative platform for marketing promotion, but Tiktok never bothers the user's journey. 

 

4. Create new  contents 

Finally, These advertisements can create new content! Advertising videos are shared and have a viral effect. Thousands of users upload thousands of new videos,  new content. Hashtag challenge is great example of it. It is also an advertisement, but TikTok users crete their own content and upload new videos to join the challenge! Foodpanda Hashtag challenge is a good example.

 

TikTok For Business Case Study: foodpanda